Donors can win $500 gift card

East River Federal Credit Union sponsors contest for IAUW

Donors to Interlakes Area United Way’s (IAUW) current campaign drive may be rewarded for giving back.

People who take IAUW’s 15×15 Challenge will be entered into a drawing for a $500 Visa gift card donated by East River Federal Credit Union (ERFCU). To be eligible, donors must pledge at least $15 a month in 2020 and return their pledge form to IAUW by November 15.

“As a not-for-profit financial cooperative, East River Federal Credit Union is proud to partner with other not-for-profits who share in our mission of people helping people,” said Erica Clements, ERFCU marketing specialist. “Interlakes Area United Way supports so many services in our communities that create a positive impact and improve the well-being of community members.” 

This is the fourth year ERFCU has sponsored the 15×15 Challenge. The contest helped raise more than $19,400 in 2020 and Mike Miller of Madison was drawn as the winner.
IAUW President Lori Gustaf said the 15×15 Challenge is an easy way to quantify your local impact. 

“Fifteen dollars a month equals $180 a year,” said Gustaf. “That’s enough to buy free books for a year for six children through the Dolly Parton Imagination Library or can pay for a day of food and shelter for three people affected by disaster through the American Red Cross.”

IAUW’s campaign drive kicked off October 1 and wraps up at the end of the year. 
People interested in donating to IAUW may request a pledge form via email at or talk to their employer about payroll deduction.

Pictured, from left to right: IAUW President Lori Gustaf, ERFCU Lead Member Service Representative Dawn Allbee, ERFCU Marketing Specialist Erica Clements, and ERFCU Universal Member Service Representative Jason Howell.

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