Interlakes Area United Way (IAUW) and East River Federal Credit Union (ERFCU) have issued a challenge.
“We’re asking people to pledge at least $15 a month in 2023 to United Way,” said IAUW Executive Director Melissa Dougan. “If you meet that minimum and also submit your pledge to us by November 15, you could win a $500 VISA gift card.”
Dubbed the 15×15 Challenge, the contest is part of IAUW’s annual campaign drive. The gift card is donated by ERFCU, which has a rich history of partnering with community non-profits to build success stories.
“As a credit union, our core philosophy is ‘People Helping People’,” said Erica Clements, marketing specialist for ERFCU. “We recognize that same philosophy in how Interlakes Area United Way supports other non-profit agencies and programs in our area. To partner with an organization that has such a positive impact on so many people in our community is a natural fit.”
This is the fifth year ERFCU has sponsored the 15×15 Challenge. The contest helped raise more than $20,000 in 2021 with 111 eligible donors.
“This incentive is linked to over $72,000 in donations since 2017, and more people qualify each year. It’s incredible what a difference the contest has made. We have an amazing partner in East River Federal Credit Union,” said Dougan.
Fifteen dollars a month equals $180 a year. According to IAUW, that’s enough to buy free books for a year for six children through the Dolly Parton Imagination Library or can pay for a day of food and shelter for three people affected by disaster through the American Red Cross.
IAUW’s campaign drive kicked off October 5 and wraps up at the end of the year. To donate towards the 15×15 Challenge, visit interlakesunitedway.org/donate. You may also email firstname.lastname@example.org to request a pledge form via mail or to set up payroll deduction through your employer.
Pictured: IAUW Executive Director Melissa Dougan, ERFCU Marketing Specialist Erica Clements, Universal Member Service Representative Jason Howell, Member Service Representative Maisie Smith, and IAUW President Lori Gustaf.